Curious about big pictures and people's needs, my 6 years of content strategy experience range. Most recently, I teamed up with UX experts and engineers to design websites and digital products. Before that, I partnered with marketers and fundraisers to amplify a nonprofit's mission.
My through line — connect people with helpful information in positive, purposeful ways. To do this well, I equally advocate for human users, creative words and technical systems.
On a quest to be closer to family, I recently traded skylines — New York City for Blue Ridge Mountains. In my new home, I like lacing up my hiking boots and exploring miles of trails.
How I help
Content strategy
Making content useful for human users, business goals and technical systems. Most recently, I worked at the intersection of these three things, engineering content for websites and apps.
No stranger to information architecture and content governance, I team up to turn content chaos into user, business and system friendly content models, taxonomies and workflows.
UX writing
Delivering the right content to the right user at the right time. As a certified UX writer, I dig into data, research and testing to find the right clear, concise and useful words for guiding users.
Error messages, tooltips, buttons, dialogs and beyond — I design text from a user- and systems-focused lens.
Content marketing
Planning, creating and distributing content to move audiences. I spent five years weaving stories across touchpoints for the nonprofit United Way of New York City.
From high-level strategy to hands-on writing, I find, frame and craft what to talk about to delight audiences and search engines.
Work experience
Code and Theory | 2019–2020
Senior Content Strategist
United Way of New York City | 2014–2019
Senior Manager, Content Marketing
Manager, Content Marketing
Senior Associate, Content Marketing
Associate, Content Marketing
Executive Assistant, Marketing & Development
Penguin Random House | 2012–2014
Managing Editorial Assistant
Bedford/St. Martin’s Press | 2011–2012
Administrative Assistant
@properties | 2010–2011
Administrative Assistant
Education
College of the Holy Cross | Class of 2010
Bachelor of Arts, Honors, English
New York University School of Professional Studies | 2013
Certificate in the fundamentals of copyediting and proofreading
Columbia Journalism School – Columbia Publishing Course | 2011
Certificate in book, magazine and digital media publishing
Certifications
UX Writers Collective | Issued Oct 2020
UX Writing Fundamentals
HubSpot Academy | Issued Jul 2020
Inbound Marketing
Shout-out
PR News | 2016
Rising PR Star 30 & Under